540 million for the special treat, the market leader in fully automatic coffee sets its new patente

Neu-Isenburg, November 12, 2014 - With elegant ease De'Longhi currently advertises in a TV commercial for the innovative bar crema system. The milk foam De'Longhi coffee machines cappuccino reminds many fans at the delicate white clouds of a sunny summer day. Therefore, the new 20-second begins with the views of cloud cover, which gradually transforms into airy, creamy milk froth. The message is clear: Original Italian macchiato latte is heaven on earth. rolls of paper
540 million for the special treat, the market leader in fully automatic coffee sets its new patented bar Crema milk frothing system with a wide-reaching TV campaign skillfully rolls of paper and sensual rolls of paper scene. This commercial was broadcast on Sat 1, RTL, VOX, Kabel 1, N24 and other private television until 21 December. For the continuous online presence of the bar crema system also ensures September to January an attention-grabbing Internet campaign with top rankings on sites like n-tv.de, spiegel.de, zeit.de, faz.net and welt.de. This large combined TV - and online campaign jointly generated 540 million contacts in the target demographic. Even prior to and during the IFA in Berlin in early September effective advertising publications have presented the bar crema system in the TV movie. De'Longhi reaches into all parts of its cross-media campaign, the German love of cappuccino and latte macchiato, and aims to grow even further.
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