The new spot is titled Sony 'Foam City', the city of foam. And, in fact, is a soft white blanket to progressively invade the streets of downtown Miami, solar city in Florida. For the filming of the spot was built the world's largest foam cannon, capable american paper and twine of producing two million liters of foam per minute. Starring spot the true inhabitants of Miami, invited to enter the 'Foam american paper and twine City' as they are taken by the cameras in all their spontaneous reaction to the new landscape of the city, at the sight of scooters, motorcycles and even trucks american paper and twine that are trying to make their way through rivers foam. The inhabitants of 'Foam american paper and twine City' fail to grasp every single moment of the scene using some models american paper and twine of Cyber-shot digital cameras, Handycam camcorders and Sony Alpha digital SLR cameras. The "perfect bubble" is immortalized with a digital SLR Alpha. All the images taken during the shoot was loaded on an online database, to allow the protagonists of the event not only to relive the experience, but also to share it with others. In order to more effectively convey the uniqueness american paper and twine of the experience of 'Foam City', a team of documentary filmmakers selected several individuals and groups of people (including an entire family of Miami) to follow during the shoot, to record the emotions to view of such an extraordinary environment. For the new spot, directed by Simon Ratigan, Sony has turned the advertising agency Fallon London, the same who signed the BRAVIA campaigns - the trilogy 'Balls', 'Paint' and 'Play-Doh'. In addition to the main spot, advertising will also be made specific for individual products. "We wanted to create a magical event, american paper and twine to offer people the opportunity to experience a truly unique photographic experience, to achieve unprecedented and unrepeatable shots," says James Kennedy, General Manager, Marketing Communications, Sony Europe. "A place to show how our products american paper and twine are designed to capture real life moments in the very moment in which they occur, with the maximum yield of the details. With 'Foam City', we have created a situation where it is absolutely impossible to stop filming, even for a moment, because every second you experience something totally unexpected and extraordinary. "" In the past I have often busy to take the experiences and the authentic emotions of the people, "he adds Ratigan. "Involving citizens in Miami, with their real enthusiasm in interacting with this new and exciting landscape, with no indication but to explore the environment, american paper and twine it was a fantastic experience. The spot will show the true emotions and the natural reactions of people american paper and twine in front of a city overrun by the foam. "Some interesting american paper and twine facts about the commercial - I'm 200 Miamians taken while they live the experience of Foam City '- For the ad was specially created the world's largest foam cannon 2.8 meters american paper and twine in diameter - To produce 2,000,000 liters of foam per minute were used 1,000 liters of water - The extent to which the foam produced is used for the spot could fill an Olympic swimming pool in 24 seconds - It is estimated that, once the shooting, will be produced 460 million american paper and twine liters of foam - To create american paper and twine the perfect bubble, american paper and twine has been hired Professor "Allan the Bubble": more than 15 years of experience in the business bubbles - bubbles to create unusual shapes have been built specially dedicated machines - Of the 150 people who make up the crew, 18 were devoted to the production of the foam The commercial american paper and twine was filmed with three cameras that use more than 24,000 feet of film: 16 hours of recording to produce 90 seconds of the spot.
Monday, February 17, 2014
The new spot is titled Sony
The new spot is titled Sony 'Foam City', the city of foam. And, in fact, is a soft white blanket to progressively invade the streets of downtown Miami, solar city in Florida. For the filming of the spot was built the world's largest foam cannon, capable american paper and twine of producing two million liters of foam per minute. Starring spot the true inhabitants of Miami, invited to enter the 'Foam american paper and twine City' as they are taken by the cameras in all their spontaneous reaction to the new landscape of the city, at the sight of scooters, motorcycles and even trucks american paper and twine that are trying to make their way through rivers foam. The inhabitants of 'Foam american paper and twine City' fail to grasp every single moment of the scene using some models american paper and twine of Cyber-shot digital cameras, Handycam camcorders and Sony Alpha digital SLR cameras. The "perfect bubble" is immortalized with a digital SLR Alpha. All the images taken during the shoot was loaded on an online database, to allow the protagonists of the event not only to relive the experience, but also to share it with others. In order to more effectively convey the uniqueness american paper and twine of the experience of 'Foam City', a team of documentary filmmakers selected several individuals and groups of people (including an entire family of Miami) to follow during the shoot, to record the emotions to view of such an extraordinary environment. For the new spot, directed by Simon Ratigan, Sony has turned the advertising agency Fallon London, the same who signed the BRAVIA campaigns - the trilogy 'Balls', 'Paint' and 'Play-Doh'. In addition to the main spot, advertising will also be made specific for individual products. "We wanted to create a magical event, american paper and twine to offer people the opportunity to experience a truly unique photographic experience, to achieve unprecedented and unrepeatable shots," says James Kennedy, General Manager, Marketing Communications, Sony Europe. "A place to show how our products american paper and twine are designed to capture real life moments in the very moment in which they occur, with the maximum yield of the details. With 'Foam City', we have created a situation where it is absolutely impossible to stop filming, even for a moment, because every second you experience something totally unexpected and extraordinary. "" In the past I have often busy to take the experiences and the authentic emotions of the people, "he adds Ratigan. "Involving citizens in Miami, with their real enthusiasm in interacting with this new and exciting landscape, with no indication but to explore the environment, american paper and twine it was a fantastic experience. The spot will show the true emotions and the natural reactions of people american paper and twine in front of a city overrun by the foam. "Some interesting american paper and twine facts about the commercial - I'm 200 Miamians taken while they live the experience of Foam City '- For the ad was specially created the world's largest foam cannon 2.8 meters american paper and twine in diameter - To produce 2,000,000 liters of foam per minute were used 1,000 liters of water - The extent to which the foam produced is used for the spot could fill an Olympic swimming pool in 24 seconds - It is estimated that, once the shooting, will be produced 460 million american paper and twine liters of foam - To create american paper and twine the perfect bubble, american paper and twine has been hired Professor "Allan the Bubble": more than 15 years of experience in the business bubbles - bubbles to create unusual shapes have been built specially dedicated machines - Of the 150 people who make up the crew, 18 were devoted to the production of the foam The commercial american paper and twine was filmed with three cameras that use more than 24,000 feet of film: 16 hours of recording to produce 90 seconds of the spot.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment